What is attribution?
Attribution answers a simple question: did my ads actually drive action? Mintfunnel's attribution feature shows you which ad clicks led to real wallet connects on your website — so you can see what's working, not just guess.
How it works
Here's the journey from ad click to your dashboard, in plain English:
Someone clicks your ad. Mintfunnel quietly adds a unique tracking tag to the link they follow to your website. You don't need to do anything, this happens automatically.
They land on your site. Your site is running a small piece of Mintfunnel tracking code (more on how to add this below). That code reads the tracking tag and remembers it.
They connect their wallet. When the visitor connects their crypto wallet on your site, the tracking code recognizes the tag and sends a signal to Mintfunnel: "this wallet connect came from that ad click."
It shows up in your dashboard. Within moments, you'll see a new attributed connect under your campaign's Attribution tab.
That's it. Mintfunnel handles the matching automatically - you just review the results.
The attribution window
Not everyone connects their wallet the second they click an ad. Someone might click, browse around your site for a few days, and connect later.
The attribution window is how long Mintfunnel waits before it stops crediting an ad click. The default is 30 days — if someone clicks your ad and connects a wallet within 30 days, it counts. You can shorten this window if you prefer a tighter measurement, but 30 days is the industry standard.
Setting it up
You only need to set this up once at the account level, and it will apply to all your campaigns automatically.
Step 1 — Open your Tracking hub Go to Tracking in your Mintfunnel dashboard. This is your central home for attribution setup.
Step 2 — Add your website domain Enter the domain where wallet connections happen (for example, myproject.com). You only need to enter the main domain — Mintfunnel will automatically cover all subdomains like app.myproject.com or www.myproject.com.
Step 3 — Set your attribution window Choose how many days to look back. 30 days is recommended and matches the industry default.
Step 4 — Save and copy your tracking code After saving, Mintfunnel generates a short snippet of code. Copy it, then pass it along to your developer with this instruction: "Please paste this into the <head> of every page on our site." That's the only technical step - your developer will know exactly what to do.
Step 5 — Verify the install Once your developer has added the code and it's live on your site, come back to the campaign's Attribution tab and click Verify Install. Within about a minute of your first site visitor, it should show a green confirmed status. If it does, you're live.
What you'll see in your dashboard
Once attribution is running, your campaign's Attribution tab shows:
Metric | What it means |
Attributed connects | Wallet connects that can be traced back to a click on your Mintfunnel ad |
Unique wallets | How many distinct wallets connected (one person connecting twice still counts as one) |
Attribution rate | The percentage of ad clicks that resulted in a wallet connect — a key signal of campaign quality |
Median time to connect | How long after clicking your ad people typically connect their wallet (helps you understand user behavior) |
Wallet value signals | A snapshot of the balance in each attributed wallet across major tokens — useful for understanding audience quality |
You can also export a full list of attributed wallets as a spreadsheet from the Attribution tab.
Frequently asked questions
Do I need to set this up for every campaign? No. Once you save your account-level tracking settings, attribution is automatically enabled for all your campaigns. You can turn it off for individual campaigns if needed — but the default is on for everything.
What if multiple campaigns send traffic to the same page? No problem. Mintfunnel figures out which campaign to credit based on the tracking tag in the link. You don't need to do anything differently.
Is this privacy-compliant? Yes. Mintfunnel's tracking code respects cookie consent banners automatically. If a visitor hasn't consented, no data is collected. Mintfunnel also supports GDPR opt-out and doesn't store raw IP addresses.
How do I know it's working? Use the Verify Install button on your campaign's Attribution tab. If the code is installed correctly and someone has visited your site, it will confirm within about 60 seconds.
My developer says they can't find the tracking code — where is it? It lives in the Setup tab of your Tracking hub. You can also find a copy-paste version on your campaign's Attribution tab.
What if I want to stop attribution for one campaign? Go to that campaign's Attribution tab and toggle attribution off. This won't affect your other campaigns.