When setting your Max CPC (Cost Per Click) for a Mintfunnel native ad campaign, the most important consideration is: how much is a click actually worth to you?
Understand the Value of a Click
Start by asking:
What action do I want users to take after they click?
What is the average value of that action (e.g., a token purchase, a sign-up, a read)?
What’s my typical conversion rate from click to action?
For example:
If 1 in 5 visitors (20%) who click end up buying your token and you earn $10 profit per buyer, then each click is worth $2.
In that case, a CPC of $2 would break even, and anything below that would deliver ROI.
Set Your Max CPC Accordingly
Once you understand the value of a click, set your Max CPC to the highest amount you'd be comfortable paying for a click — based on your ROI targets. You’ll never be charged more than this amount, and often, you'll pay significantly less depending on the competition.
Example:
If a click is worth $2 to you, set your Max CPC to $2. You might end up paying $1.60, $0.90, or even less — but never more than $2.
Mintfunnel's Pricing Logic Works in Your Favor
You don’t need to micromanage your bid. The ad-serving system is designed to:
Never charge more than your Max CPC
Automatically reduce your cost when there’s less competition for a placement
Avoid showing your ad if your bid isn’t competitive enough to win — so you don’t waste budget on overpriced clicks
This means:
You’re protected from overspending
Your ad only appears when the economics make sense for you
You maintain full control over your budget and ROI
Summary
Calculate what a click is truly worth to you
Set your Max CPC to that number
Let the Mintfunnel platform optimize from there
If you’re unsure where to start, test with a conservative estimate, review your analytics, and adjust over time.
Need help analyzing campaign performance? Reach out to our support team.