At Mintfunnel, we use a Cost-Per-Click (CPC) model for our native advertising platform. This means you, as an advertiser, only pay when a user clicks on your ad. This guide explains how your actual CPC is determined, ensuring transparency and helping you understand the value you receive.
Key Takeaway: You set a maximum bid, but you’ll often pay less thanks to our dynamic pricing model.
What is CPC?
CPC stands for Cost-Per-Click. It’s the amount you pay each time someone clicks on your advertisement.
Your Max CPC Bid: Setting Your Limit
When you create an ad campaign on Mintfunnel, you’ll set a Max CPC (Maximum Cost-Per-Click) bid. This is the absolute highest amount you are willing to pay for a single click on your ad for that campaign.
Mintfunnel will never charge you more than your stated Max CPC for a click.
Mintfunnel's Dynamic CPC Model: Fair and Competitive Pricing
While you set a Max CPC, the actual amount you pay per click is dynamic and often lower than your maximum bid. We use a system that ensures you pay a competitive price based on other eligible advertisers.
Here’s how it generally works:
When your ad is eligible to be shown, it competes with other eligible ads for that ad spot.
If your ad wins the auction (typically by having a strong Max CPC bid among competitors for that impression), you don’t necessarily pay your full Max CPC. Instead, you’ll typically pay an amount just slightly higher than the bid of the next highest eligible advertiser for that ad spot.
This ensures you win the impression but don’t overpay. Crucially, this amount will still never exceed your own Max CPC bid.
Example:
Imagine you bid a Max CPC of $0.75.
The next highest eligible bidder for that ad spot was willing to pay $0.50.
Your Actual CPC for a click would be a competitive amount slightly above $0.50, but still always less than or equal to your $0.75 Max CPC.
Benefits of Mintfunnel's CPC Model:
Never Pay More Than You Intend: Your Max CPC bid is your safety net.
Potential for Lower Costs: You often pay less than your maximum bid, stretching your budget further and improving your Return on Investment (ROI).
Bid Confidently: You can bid the true maximum value you place on a click without the risk of systematically overpaying.
Fair Pricing: The model is designed to be fair to advertisers, whether in a highly competitive environment or when you’re the primary eligible ad.
Only Pay for Valid Clicks
Mintfunnel implements click tracking and basic fraud prevention mechanisms. Our goal is to ensure you are primarily charged for genuine interest in your ads, and we work to filter out unverified or duplicate clicks from your billable interactions.
We believe this CPC model provides a fair, transparent, and efficient way for advertisers to reach their target audience.
If you have any further questions about how your ad spend is calculated, please don’t hesitate to contact our support team.