When creating an ad on Mintfunnel’s native advertising platform, your image plays a critical role in capturing attention and driving clicks. To ensure your ad meets platform standards and performs effectively, follow these best practices:
1. Use the Correct Aspect Ratio
All ad images must adhere to a 1.91:1 aspect ratio. This is a widescreen format ideal for visibility in widget placements across publisher sites.
Recommended dimensions:
1200 x 628 pixels
1000 x 523 pixels
(Any resolution is acceptable as long as it matches the 1.91:1 ratio.)
2. Avoid Text-Heavy Images
Images overloaded with text tend to look spammy and are less engaging to viewers. They may also reduce your click-through rate (CTR). Stick to visuals that tell the story or highlight the offer without relying on text.
Tips:
Limit any overlay text to brief, punchy phrases.
Ensure any text present is readable on small screens.
3. Use Authentic, High-Quality Visuals
Avoid images that look visibly AI-generated or overly synthetic. Realistic, high-resolution images foster trust and are more likely to resonate with users.
Best practices:
Use photos that feel human and relatable.
Avoid odd distortions or inconsistencies in AI-generated visuals (e.g., warped hands or text).
If using AI tools, manually review and refine the output.
4. Ensure Content is Relevant and Compliant
Images must clearly relate to your ad’s content and comply with Mintfunnel’s content guidelines. Misleading visuals or clickbait tactics can lead to disapprovals or lower widget visibility due to publisher preferences.