One of the most common reasons for a native ads campaign to be rejected is an improper title.
To help our advertisers write great titles that convert well and comply with our recommended best practices, we've created a GPT which can be used here.
Examples of good vs bad titles can be found below as well:
✅ Good Titles (engaging, clear, Web3-relevant)
Own a Piece of the Metaverse Before It’s Too Late
Secure Your Crypto with Next-Gen Wallet Technology
Discover the DAO Changing How Communities Invest
Trade NFTs Like a Pro — Beginner’s Guide Inside
Why they work:
Directly relevant to crypto/Web3 audiences.
Clear benefit or hook without overpromising.
Action-oriented language (“Earn,” “Discover,” “Trade”).
Evoke curiosity while setting correct expectations.
❌ Bad Titles (too vague, clickbait, irrelevant, misleading, or non-compliant)
You Won’t Believe This New Investment Opportunity (too vague, classic clickbait)
Get Rich Overnight with This Crypto Secret (misleading, violates ad policies)
MetaMask - Web3 Wallet (not formatted like a blog post title)
Best Thing on the Internet Right Now (not Web3-specific, lacks clarity)
CLICK HERE for the Future of Money (spammy, low trust signal)
Lose Weight While Trading NFTs (irrelevant, nonsensical)
Why they fail:
Too generic or could apply to any industry.
Misleading or unrealistic claims hurt credibility and compliance.
Overly sensational tone lowers trust.
Irrelevant combinations confuse the target audience.