One of the most common reasons for a native ads campaign to be rejected is an improper title.
To help our advertisers write great titles that convert well and comply with our recommended best practices, we've created a GPT which can be used here.
Examples of good vs bad titles can be found below as well:
✅ Good Titles (engaging, clear, Web3-relevant)
Own a Piece of the Metaverse Before It’s Too Late
Secure Your Crypto with Next-Gen Wallet Technology
Discover the DAO Changing How Communities Invest
Trade NFTs Like a Pro — Beginner’s Guide Inside
Why they work:
Directly relevant to crypto/Web3 audiences.
Clear benefit or hook without overpromising.
Action-oriented language (“Earn,” “Discover,” “Trade”).
Evoke curiosity while setting correct expectations.
❌ Bad Titles (too vague, clickbait, irrelevant, misleading, or non-compliant)
You Won’t Believe This New Investment Opportunity (too vague, classic clickbait)
Get Rich Overnight with This Crypto Secret (misleading, violates ad policies)
MetaMask - Web3 Wallet (not formatted like a blog post title)
Best Thing on the Internet Right Now (not Web3-specific, lacks clarity)
CLICK HERE for the Future of Money (spammy, low trust signal)
Lose Weight While Trading NFTs (irrelevant, nonsensical)
Why they fail:
Too generic or could apply to any industry.
Misleading or unrealistic claims hurt credibility and compliance.
Overly sensational tone lowers trust.
Irrelevant combinations confuse the target audience.
Additional restrictions on titles:
Titles that include the following are also likely to be rejected:
Contains wallet, or smart contract addresses
Is simply a statement of the product or company
Doesn't accurately depict the product being promoted
Implies an endorsement without providing necessary evidence of such endorsement
Contains trademarked or copyrighted not belonging to the advertiser