To ensure successful distribution and maximize visibility, all press releases submitted through Mintfunnel must adhere to the following formatting and content standards:
Title Requirements
Keep titles under 120 characters.
Capitalize major words (title case).
Avoid excessive punctuation, ALL CAPS, or promotional language (e.g., "Best Ever" or "#1 Solution").
Word Count
Minimum: 300 words
Recommended: 400-800 words
Avoid overly short or excessively long submissions. Content should be informative and relevant.
Structure & Formatting
Use standard paragraphs with clear sectioning.
Include a lead paragraph that summarizes the main news.
Use subheadings (e.g., "About the Company") where appropriate.
Bullet points are allowed but should be used sparingly.
Tone and Style
Use a professional, objective tone.
Avoid direct promotion or salesy language.
Stick to factual reporting.
Links and Anchors
Max 3 external links per press release.
Avoid keyword-stuffed anchor text.
Do not link to prohibited content or affiliate/referral URLs.
Media and Attachments
You may include one image (JPG, PNG, or GIF) no larger than 2MB.
Logos or feature images should be relevant and high quality.
Avoid stock imagery that does not reflect the press content.
Prohibited Content
No adult content, gambling, weapons, or unsubstantiated medical claims.
No defamatory, misleading, or promotional superlatives.
Company Boilerplate (About Section)
Include a brief description of the company issuing the press release.
Mention website, founding year, headquarters, and core offerings.
Following these guidelines helps ensure smooth moderation and broader publication reach across our distribution network.